Tyres
A cutting-edge technology platform enabling both individual and collective management of End-of-Life Tyres (ELT), from collection to treatment and recycling, in full compliance with EPR regulations.
From collection to disposal, including monitoring and regulatory compliance, End-of-Life Tyres (ELT) management today requires an increasingly efficient, digital and transparent approach.
Innovando manages all operations required to ensure the proper recovery of End-of-Life Tyres (ELTs), providing traceability and reporting to the Authorities. Through iSystem, we certify the quantitative flows of ELTs, from origin and collection to final use, offering detailed economic reporting and monitoring of the quantities annually placed on the national replacement market.
Management Options
Individual Management
For companies that need to independently manage their regulatory obligations, with greater control and flexibility, supported by our service platform.
Collective Management
For companies looking to outsource EPR compliance to a structured and authorized Producer Responsibility Organization, leveraging our service platform to reduce administrative and operational costs.

WHY INNOVANDO
- Eco-contribution strategy ensuring regular and continuous management of End-of-Life Tyres (ELTs) nationwide throughout the calendar year;
- Supply chain optimization to enhance the selection and quality of material flows destined for upcycling;
- Scalable procurement of ELTs and by-products intended for upcycling (pyrolysis and devulcanization);
- R&D activities, aligned with clients’ circularity strategies.
Our core
strengths





Key Players in End-of-Life Tyre Management in Europe
We are Italy’s leading independent operator in managing Extended Producer Responsibility (EPR), assisting manufacturers in fulfilling regulatory obligations and building a circular supply chain.

Operational coverage across Europe
With a recognized mandate and a transnational operational structure, we offer companies a unified and coordinated response to address EPR challenges on a European scale.

Innovative proprietary technology
Our internally developed IT platform enables businesses to seamlessly and efficiently manage all stages of the supply chain across Europe.

High-value upcycling
Our management model ensures End-of-Life Tyre (ELT) flows aligned with the recycling strategies and technologies shared with our manufacturing partners, from pyrolysis to devulcanization, supporting the development of integrated supply chains for innovative materials.


