- Press Review
Digital platform for ELT traceability presented
Environmental responsibility is no longer a slogan, but a system. And systems need data. In the tire industry, digitalization is no longer an option: it is the basis of sustainability, regulatory compliance and smart decisions. Digital transformation gives us the vision and the tools to close the loop responsibly”, said Cveta Majtanovic, Sustainability Director of Innovando, an innovative company that develops integrated solutions for the circular economy, at the panel “The RFID ecosystem in tires” held within Autopromotec in Bologna.
During her speech, Majtanovic presented an innovative solution for the digital management of the life cycle of end-of-life tires (ELT), in line with the European objectives of circular economy and sustainability.
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