- Press Review
Innovando: new strategies to create value in recycling and circular economy
The article introduces Innovando and Rubber Conversion, highlighting their vision for a transition towards an efficient circular economy and their commitment to technological innovation. Innovando operates across several European countries, integrating services, materials, and expertise to make sustainability a competitive advantage, while Rubber Conversion develops a patented rubber devulcanization technology that transforms tires and rubber waste into high-performance materials already validated at an industrial level.
The article also explores the economic and environmental benefits for clients, the business lines, international presence, and participation in European LIFE projects, emphasizing how the growing demand for traceability and recycling makes Rubber Conversion’s technology essential for creating closed-loop systems and new opportunities for collaboration across the entire value chain.
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